In today's competitive marketplace, companies that want to grow sales and revenues are looking at international markets. While foreign markets can indeed offer rich rewards, the risks of conducting business internationally are also higher. Establishing a well-planned international strategy is essential for success. In the
Export Marketing and Sales manual, the author focuses on the methods and strategies used by successful exporters to research, enter or expand into foreign markets using vital business information. The book guides you through the methodology to target top foreign markets, prepare export marketing plans, and gather key information.
The manual focuses on how to establish an export sales network of foreign sales agents or distributors, including step-by-step instructions for identifying, evaluating, selecting, training, motivating and managing foreign sales representatives. The book includes numerous case studies of successful small and medium-sized exporters.
All self-study courses include the corresponding reference manual
Updated: January 2005 - 123 Pages
Book Chapters
- An Introduction to International Marketing and Sales
- Examining Export Potential
- International Market Research
- Export Market Planning
- Targeting Top Foreign Markets
- Pricing Products for International Markets
- Selling Through Export Based Middlemen
- Selling Through Agents and Distributors
- Selling to the Foreign End-User
- International Trade Shows
- International Business Travel
Order online or call us toll free at 1-800-641-0920 to order your
Export Marketing and Sales reference book or self-study class today!
