Before you can begin exporting, you need to evaluate your export readiness, identify profitable markets for your products, properly classify your products, and understand international trade agreements. This online class takes you through these steps and more.

Who should take this course: Sales and marketing executives, export management consultants, export sales agents, export management companies, college educators, export trainers, government officials, and entrepreneurs seeking a new career.

Estimated completion time: 4 to 8 hours.

Table of Contents

I. MAJOR BENEFITS OF EXPORTING
As an employee, present these benefits to top management to convince them to investigate exporting as a means of increasing company sales and profits. If you are an entrepreneur starting out as an export sales agent, include these benefits in your formal presentation to convince potential clients to use your services to introduce their products into world markets.

II. EVALUATE YOUR EXPORT READINESS

1. Are Your Current Products Exportable?
   1. Major reason why products fail in foreign markets
   2. Key indicator of your product's export potential
   3. Table: Determine Product Readiness For Export
2. Are Your Personnel Ready For Export?
   1. Importance of continuous employee training
   2. Two types of export experience
   3. Table: Determine Personnel Readiness For Export
3. Is Your Company Ready For Export?
   1. What organizational changes are needed?
   2. Table: Determine Company Readiness For Export

III. COMMON MISTAKES YOU MUST AVOID TO BE SUCCESSFUL
Ten potentially costly errors that you want to avoid. Being aware of them before you launch your export marketing program could save your company or clients thousands of dollars!

IV. THE TEN BIGGEST "DON'TS" OF EXPORTING
Refer to this valuable list often and you will become a successful exporter much quicker.

V. SECURE EXPORT IDENTIFICATION NUMBERS

1. Harmonized System (HS) Number
   1. Purpose and Use
   2. How to determine the HS Number for your product
2. Export Control Classification Number (ECCN)
   1. Purpose and Use
   2. How to determine the ECCN Number for your product

VI. CONDUCT INTERNATIONAL MARKET RESEARCH

1. Primary Market Research Methods
2. Secondary Market Research Techniques
3. Sources of Export Market Information:
   1. Governmental sources
   2. Non-governmental sources
   3. Other sources available on the Internet

VII. SELECT YOUR MOST PROFITABLE EXPORT MARKETS

1. Checklist for Evaluating Potential Export Markets
2. Reduce your potential export markets to twelve countries
3. Select your initial six export target markets for initial penetration

VIII. HARMONIZED PRODUCT STANDARDS

1. ISO 9000 Product Standards Series
2. U. S. Product Standards Organizations
3. International Product Standards Organizations

IX. INTERNATIONAL TRADE AGREEMENTS

1. North American Free Trade Agreement (NAFTA)
2. Free Trade Area of the Americas (FTAA)
3. Western Hemisphere Regional Trade Pacts
4. World Trade Organization (WTO)
5. European Union (EU)
6. East and Central Asian Markets (APEC and ASEAN)
7. Association of Southeast Asian Nations (ASEAN)

Order online or call us toll free at 1-800-641-0920 to order your Identifying Your Export Markets online class today!