Previous Articles by Prema NakraIndia: The Big Emerging Market—Part 4
6/7/2010 - by Prema Nakra India’s economy remains beset by stubborn inefficiencies that have hindered progress and prosperity for decades. It has a decrepit transportation system, inadequate communication and electrical infrastructure, and an obstructionist bureaucracy. To succeed in this complex country market, international marketers must have a clear understanding of Socio-Cultural, Technological, Economic, Ecological and Political/Regulatory (STEEP) environment in which people and businesses live and operate.
India: The Big Emerging Market—Part 3
4/19/2010 - by Prema Nakra In this third in a series of articles on India I discuss the challenges international marketers face when investing and marketing in India. The multiple challenges include unemployment and lack of infrastructure, piracy and counterfeiting, tariff and non-tariff barriers, and manufacturing, logistical, retailing and competitive challenges.
India: The Big Emerging Market—Part 2
3/22/2010 - by Prema Nakra India, the world's fastest growing free-market democracy, presents lucrative and diverse opportunities for multinationals and smaller manufacturers and marketers with the right products, services, and commitment. India’s infrastructure, transportation, energy, environmental, health care, high-tech, and defense sector requirements for equipment and services will exceed tens of billions of dollars in the mid-term as the Indian economy globalizes and expands. In this second in a series of articles I will describe India’s unique value proposition.
India: The Big Emerging Market—Part 1
2/8/2010 - by Prema Nakra With Gross Domestic Product (GDP) growth more than double that of the United States and the United Kingdom during the past decade, India is one of the most promising and fastest growing economies in the world. Its skilled managerial and technical manpower and its enormous middle class, approximately 300 million strong, offer a value proposition that businesses across the globe find hard to resist. India’s time-tested institutions such as a free and vibrant press, a well established judiciary, a sophisticated accounting and legal system, and a user-friendly intellectual infrastructure offer foreign marketers and investors a transparent environment that is conducive to long-term success if the right business models are developed and implemented.
Market Opportunities in Russia—Part 3
9/14/2009 - by Prema Nakra As the world’s largest country in terms of area that is 1.8 times the size of the United States and spanning 11 time zones from Eastern Europe to Northern Asia, Russia and its population of almost 142 million people represent a huge market opportunity for participants in many industries. Part 1 of this three-part series of articles introduced us to Russia, while Part 2 examined the country’s value proposition. This final article in the series examines the challenges of operating and marketing in Russia.
Market Opportunities in Russia—Part 2
8/3/2009 - by Prema Nakra As the world’s largest country in terms of area that is 1.8 times the size of the United States and spanning 11 time zones from Eastern Europe to Northern Asia, Russia and its a population of almost 142 million people represent a huge market opportunity for participants in many industries. Part 1 of this three-part series of articles introduced us to Russia. This article examines Russia’s value proposition.
Market Opportunities in Russia—Part 1
6/22/2009 - by Prema Nakra As the world’s largest country in terms of area that is 1.8 times the size of the United States and spanning 11 time zones from Eastern Europe to Northern Asia, Russia and its a population of almost 142 million people represent a huge market opportunity for participants in many industries. Although Russia has experienced some bumps in the road to a free-market economy, Gross Domestic Product (GDP) has grown an average of approximately six percent annually over the past 10 years. In this three-part series of articles I will focus on the opportunities and challenges of operating and marketing in Russia as a big emerging market.
Brazil: An Emerging Market—Part 4
12/1/2008 - by Prema Nakra As the fifth largest country in the world and the largest on the South American continent, Brazil has traditionally been an agricultural and commodity based economy. Brazil has consolidated its democracy, constructed a diversified and financially sound economy, solidified its manufacturing base and enhanced its participation in the globalized world. It’s little wonder that Brazil is now considered one of the top four emerging markets in the world. In the final article of this series, we look at the important factors for successfully conducting business in Brazil.
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